Bart Simpson Exploited to Sell Scientology
Some religions use the fear of Hell to fill seats, some religions use xenophobia to encourage acts of violence, and some religions use the glamour of celebrity to pad their bank accounts. Rooted firmly in the third category is Scientology, which has mastered the art of celebrity endorsement advertising to a level unprecedented in the history of bullshit faiths.
But usually when a big movie star shills for L. Ron Hubbard’s disciples, the reputation tarnished is theirs and theirs alone. So it’s understandable if I express a little outrage at the discovery that Scientology has crossed the line and ruthlessly exploited a classic icon from my TV-hungry youth. This week, without the permission of the Fox Broadcasting Company, Nancy Cartwright, who does the voice of Bart Simpson on The Simpsons, has recorded a telephone ad campaign in California illegally using Bart Simpson in the most degrading way possible. Luckily, a dutiful citizen recorded it for us. Listen:
Yeeeeeah. Wow. Feeling brainwashed yet? Apparently it’s the real deal. While the word “Scientology” is never used in the message, plenty of standard Hubbard jargon is. For example, listen closely and you’ll hear Cartwright say,
“I’m now auditing on New O.T. 7.”
O.T. stands for “Operating Thetan,” and the number is a sort of rank which, I’m assuming, refers to the number of zeroes on the check that the participant has written to the church. a “Thetan” is a parasitic soul monster that overtakes your body, and– oh, fuck it, it’s not important. All you need to know is that they’re manipulative assholes who want to take your money. Cartwright rattles off some more arcane crap, and Bart Simpson, with a metaphorical gun to his head, cheers, “It’s gonna be a blast, man!”
The owners of The Simpsons, as one might expect, are neither happy nor supportive of Nancy Cartwright’s little act of defiance. When asked about the cold-calling recording, Simpsons executive producer Al Jean said,
“This is not authorized by us. The Simpsons does not, and never has, endorsed any religion, philosophy or system of beliefs any more profound than Butterfinger bars.”
Good for them. Though, now that you mention it, I’m not seeing a clear distinction between Scientology and any other product hocked by celebrity endorsements. I mean, Pepsi wants our money, and the Church of Scientology wants our money. Though, granted, Pepsi is better about getting permission when using trademarked characters. Also, you don’t have to attend boring meetings to earn the privilege of buying Pepsi. You can just go right down to the corner shop and give them a dollar. So, at the very least, Scientology is guilty of having bad manners.
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